lunes, 19 de febrero de 2007

Buen ejemplo de Ikea

Hace unos días me llegó la noticia de que Ikea está regalando a sus empleados bicicletas plegables además de un 15% de dto. en transporte público. La idea es que dejen el coche en casa, y utilicen la bici (plegable para poder meterla en el tren/autobús) para ir al trabajo.
Desconozco la repercusión que puede tener este gesto, pero me parece una idea muy acertada. Ya va siendo hora de que dejemos atrás la excusa de que tienen que ser otros los que hagan algo y empecemos todos y cada uno de nosotros a mimar nuestro mayor tesoro: el medio ambiente.
No se trata solo de ir a todas partes en bicicleta, ya se que muchas veces es inviable, pero si hay muchas cosas que podemos ir haciendo.

- ¿Realmente son necesarios todas las veces que subimos al coche?
- ¿Es preciso subir al 2º piso en ascensor? ¿Y bajar del 4º?

Yo pienso que no. Se de gente que va en coche a 3 manzanas de distancia a hacer un recado. También es muy habitual en viajes colectivos no aprovechar las plazas de los coches, movilizando más de los necesarios.
Hay mil detalles al día en los que podemos ayudar sin apenas esfuerzo, solo es cuestión de buscarlos. No actúes por inercia.

Si no lo habeis visto, os recomiendo el documental de Al Gore "Una verdad incomoda"

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